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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson
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Edité par Houghton Mifflin. Boston - 2007 - 4e édition, entièrement revue et augmentée
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The guerrilla approach. What is guerrilla marketing today?. The need for guerrilla marketing. The sixteen monumental secrets of guerrilla marketing. Developing a guerrilla marketing plan. Developing truly creative marketing. Selecting the most lethal marketing methods. Secrets of saving marketing money. Research : the starting point of a guerrilla marketing campaign. Minimedia marketing. Truths about minimedia marketing. Maximedia marketing. Guerrilla-style maximedia marketing. New-media marketing. E-media marketing. Info-media marketing. Human-media marketing. Nonmedia marketing. The nature of the guerrilla. Guerrilla company attributes. Guerrilla company attitudes. Guerrilla marketing psychology. The 200 weapons of guerrilla marketing. Acknowledgements. Informational arsenal for guerrillas. Index.
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